The brief
What we were asked to do
Ekinea had grown from a physiotherapy clinic into an integrated health center, a change marked by new services and a rebrand. One of the new services was pilates reformer, which no one else offered within 40 km.
What stood in the way
The challenge
The clinic is in Villarejo de Salvanés, a town in the Community of Madrid where people simply didn't know what pilates reformer was. Before anyone would book a class, they had to become curious about it.
How we got there
Our approach
We positioned pilates reformer as the newest thing to try in the region, built interest before launch, and turned that interest into a waiting list of people who went on to become clients.
- Activated and grew Ekinea's social accounts, filling them for the first time with videos and posts in the new brand direction
- Realigned every profile with the new brand messages
- Managed the clinic's Google Maps profile
- Built a pre-launch waiting list of interested people, who then converted into clients
- Announced the number of spots left in each class live, to build FOMO
What worked
Three things that made the difference
Results
What came out of it
- Every spot in the pilates reformer classes filled
- New clients kept coming in from the content
- A brand-new service successfully introduced to the area
June–September 2026 · 100% organic, because we want sustainable growth and a well-built brand.
The 1° and the 359°
Who did what
1°
Ekinea
Approving the content and taking part in the shoots.
359°
Tailored Media
Everything else, executed end to end by the Tailored Media team.
What's next
The next fitting
Featured work
